Dallas, TX, USA
312,480 SF /
29,030 sq m
We upgraded the public spaces in the DoubleTree Dallas Market Center hotel to better cater to both visitors and locals.
Taking our insights from researching the regional and local context of the hotel we developed a series of strategies for the pool and lobby areas of the hotel to improve its engagement with the Design District, hotel programming, and social atmosphere.
For the pool, we replaced the furniture to create a lounge area and enhanced the visual experience by painting a pattern on the patio tile and incorporating greenery on the brick wall. In the lobby our redesign relocated the computer room and gift shop, streamlining operations and increasing the open space to encourage guests to gather and socialize.